Lion Chewy Caramel & Crunchy Cereals Covered Smooth Milk Chocolate Bar, 50g
LION milk chocolate 50g bar is a delicious combination of crispy filled wafer, chewy caramel, and crunchy cereals covered in
smooth milk chocolate.
LION was launched in the UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew
it. When you feel like a great big bite." and was soon a roaring success with consumers.
It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.
In 1988, it was re-branded LION andis nows available in over 40 countries worldwide.
The LION product, with its rugged appearance and combination of crispy-filled wafer, chewy caramel, and crunchy cereals
covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades.
The 1980 TV advertisement 'In the Wild' featured real lions filmed on location in their natural habitat - which made for
compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which againfeaturede the king of the
jungle in his natural environment. LION does not contain any artificial colours, flavours, or preservatives.
Features:
- Crispy filled wafer, chewy caramel, & crunchy cereals covered in smooth milkchocolatea.te
- No artificial colours, flavours & preservatives
Specifics:
- Storage Type: Ambient
- Storage: Store cool and dry
Ingredients: Glucose-Fructose Syrup, Sugar, Wheat Flour, Sweetened Condensed Milk (Milk, Sugar), Cocoa Butter, Palm Oil, Whole Milk Powder, Cocoa Mass, Whey Powder (from Milk), Maltodextrin, Skimmed Milk Powder, Wheat Starch, Emulsifier (Sunflower Lecithin) Salt, Raising Agent (Sodium Bicarbonate), Caramelised Sugar, Natural Vanilla Flavouring, Thickener (Carrageenan)
Box Includes: 36 Bars of Lion Milk Chocolate, 50g